Lingerie Manufacturer in China
Lingerie Manufacturer in China
On the Alibaba.com International Website, youll see sexy lingerie made in Guanyun, no matter the keyword is lingerie or sexy underwear. Guanyun is called sexy lingerie town, producing more than half of sexy lingerie in China. Mr. Lei Congrui (post-90s) is known as the maker of sexy lingerie. Here I want to share his story.
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At the age of 15, he began to assist his mother in Taobao store running. In his first year of high school, he started his own Taobao store selling condoms, health products, and cosmetics. Taking his mothers advice, he focused on sexy lingerie in his freshman year and made the first 1 million in his life.
With sales volumes higher, Lei chose to quit school in his junior year () and opened a studio. To make the business more popular, Lei decided to make a product in vogue. With his mother as the art director, he created a type of fashion sexy lingerie with high stretchy and less requirement on figures, suitable for most women. Most importantly, the production cost was very low. A worker produced 100 pieces a day. Once it launched, it received high sales volume and high popularity. It hit a fresh all-time high of sexy lingerie sales volumes in China.
I wear much more sexy lingerie than my wife. Said Lei. Devoted to making good products, he tried on at least 200 pieces of sexy underwear, two or three times for each type. In addition, he made efforts to ensure 300+ new products every year, with an overall ~ products. Besides the basic requirements for comfort, he also considered how to make lingerie talk when designing.
His favorite story is to imagine that this sexy lingerie was still there when he was 80 years old. The scene may be the wedding night, the day when women are in the best shape. The style must be pure, defensive, and seductive. It looks wrapped around the whole body but transparent. He named the series bride.
With the improvement of womens self-consciousness in gender relations, the concept of sexy lingerie is also changing. Lei wanted to convey such an idea through his products: sexy lingerie is beautiful and normal; you dont need to show it to anyone; its more important to make yourself feel beautiful and happy. Sometimes we dont know what the value of our products is, but many details can help improve the quality and user experiences, for example, the ultimate pursuit of united fabric color and patterns, and symmetry.
Lei and his story show us that chances are in favor of those who are brave and thoughtful. Entrepreneurship is always difficult, but its a must if you want to make more money. Lei would continue to write his story with sexy lingerie, and so do we.
In Defence of Made in China Lingerie
Note: This article was updated on 4th November .
Obviously, I love independent designer lingerie. I make it, I sell it, I blog about it and I most definitely buy it. However, when it comes to mass produced vs. indie lingerie, I dont think you have to choose a side. Lingerie thats made in China has a pretty bad rep but whilst some of it definitely deserves that, it doesnt all. Heres why Im defending (some) Chinese-made lingerie
Myth #1 Lingerie thats made in China is of poor quality
This is by far the biggest reason that many people avoid buying lingerie thats been made in China. Ive seen terrible-quality lingerie from China, but Ive also seen poor-quality lingerie made right here in the UK.
Many luxury lingerie brands such as Mimi Holliday and Agent Provocateur outsource production to China, and I own many excellent-quality sets (heres an example) that were made in China.
Lingerie production often requires expensive, specialised machinery such as those that make molded cups and that technology is hard to find in the UK or even the US. China on the other hand has plenty of factories with this equipment, and a workforce skilled in using it.
Myth #2 Garment factory workers work almost for free
This is another big one, and even if the garments are gorgeous many people still prefer to shop elsewhere from a brand that pays its workers a fair wage. Now, Im not defending Chinese wages here which are well known for being low, but they might not be as terrible as you think.
A significant number of lingerie factories (mainly those producing low-quality lingerie) are located in the Guangzhou disctrict where the minimum wage is 18.3 CNY per hour (approximately £2.17). Considering that the minimum wage in the UK is currently £7.20 per hour for workers aged 25 and over, at a first glance its hard to work out how someone could survive with Chinese earnings.
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Wages, however, are only relevant to the cost of living, which is considerably lower in many parts of China than in the UK. In fact, China itself is aware of the relationship between wages and cost of living, which is why they have a different minimum wage in different regions. To put things into perspective, a one-bed apartment outside of the city centre in Guangzhou costs around £250 in rent each month according to this site, which is far below what youd pay anywhere in the UK.
Also, lets not assume that all Chinese lingerie factory workers are on the absolute minimum wage. Lingerie production is skilled work.
Myth #3 The lingerie is all counterfeit goods
Yes, a lot of counterfeit goods come out of China, no doubt due to their lack of copyright laws. eBay and Amazon are full of Chinese copies of European or US lingerie brands, often sold using images of the original product when the actual item youll receive is a poor-quality copy.
However, not everything that comes out of China is a copy! If you buy from a well-known brand thats made in China you can be sure youre getting an original (and possibly even high-quality, depending on the brand) piece. If youre buying on an auction site like eBay, be wary of too-good-to-be-true prices and avoid unbranded items.
Myth #4 Lingerie made in China should be cheap
Some people dont have a problem with a label that says made in China, but do have a problem with Chinese-made lingerie that isnt extremely cheap. Thanks to all the Chinese lingerie being sold at very tiny prices, combined with the common knowledge that production costs are much lower in China than the UK, there seems to be a perception that anything made in China should be cheap.
Lingerie brands that outsource to China are saving money otherwise they wouldnt be doing it but dont forget that they then have to pay transport and customs fees. And, like any other brand, spend money on marketing and other overheads. Labour is only one portion of what it costs to produce and sell a garment. If it costs £5 to make, that doesnt necessarily mean it can be sold for £10 and make a profit.
Believing made-in-China lingerie should be cheap is also assuming its low quality and as Ive already explained, thats simply not always true. My Mimi Holliday set thats made in China is crafted from silk and a beautiful eyelash lace, certainly not low-cost fabrics!
Myth #5 Handmade lingerie is better
Last but not least, is handmade lingerie really all that better than whats made in a factory? This might sound weird coming from someone who sells handmade lingerie, but I use the terminology handmade because its what customers know. They associate the word with artisan, but in the end all lingerie is handmade. Do Chinese factories employ robots, or press a button on a machine that starts pumping out lingerie? No. The lingerie is made by seamstresses yes, with their hands.
The quality of any lingerie depends very much on four things the fabrics, the design pattern, the quality of the equipment, and the skill of the person making it. As I mentioned at the beginning of this article, Chinese lingerie factories have both the right equipment and a workforce thats experienced in using it. Theyre well-equipped to make fabulous-quality lingerie if they want to!
So, those are my arguments. What do you think of made-in-China lingerie? Id love to hear your opinions!
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