5 Reasons Your Business Needs Video - Amber Godwin
Nov. 27, 2024
5 Reasons Your Business Needs Video - Amber Godwin
Video is something a lot of businesses know would benefit them but a lot don't take advantage of. So why does your business need videos?
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1. Youtube & SEO: Youtube is the second biggest search engine (after Google), business owners spend countless hours on their SEO (Search Engine Optimization) so why would you ignore one of the biggest search engines?! Over 60 hours of video are uploaded every minute to Youtube, they have over 800 million users visit each month. Do you want to know a really astounding fact? More video is uploaded to Youtube in one month than the 3 major US networks created in 60 years.
As a business owner, you cannot afford to fall behind on this trend. People love to consume videos, and we have to serve them the content they prefer and are searching for. Not delivering on this desire means someone else in your industry will.
2. Customer Connection: Do you remember the last Google Adwords that popped up in your last Google search? Probably not. We are exposed to thousands of ads daily, that our minds have learned to ignore them. Videos cannot be ignored, users are much more likely to respond and engage with video rather than with written content.
A lot of written copy is about as exciting as watching paint dry, people want to do business with someone they know, like and trust. Even if you're a genuine business offering a great product, hiding behind a logo makes you blend in with youur mediocre competitors. Videos allow users to be lazy, they can sit back and consume the message you've prepared for them. You can inject your personality and brand in to your marketing messages, building the know, like and trust factor and connecting with viewers on an emotional level.
Try something different, connect with your customers how they want to be talked to. If you're selling a boring product, make a hilarious commercial that people will remember. It's all about creating a connection so people remember your brand next time they are looking for your product or service. According to marketing expert, Seth Godin, "Marketing is a contest for people's attention."
3. Better Understanding - Easier Selling: When you're in a store, or in person, it's easy to sell a potential customer on the value of your product or service, but things are different online. You now have to make a connection with potential customers and show them what you're offering in a visually appealing way. According to data by Video Brewery, about 50% of all people that viewed an online video went on to make a purchase. What better reason than that is there to use video marketing to increase your sales?
4. Reach Every Demographic: When it comes to online marketing, you have to cater your strategy based on age demographic. This simply isn't the case with video marketing. Everyone loves video - from the youngest to the oldest on the internet. With video your business can reach its audience, no matter what the age.
5. Build A Brand People Love: If you show your face to your audience, they become accustomed to it. Scientifically, that builds trust with your audience, and when you get your customer to trust you, it's much easier to sell them on your products. When it comes down to it, video marketing is all about branding. You can certainly build a strong brand using other methods online, but once you make the decision to harness the power of video marketing, you'll find that you're facing a much easier journey to success.
3 Ways Farm Technology Can Help Boost Your Productivity
Increasing productivity is a topic on everyones mind no matter what business you are in. Whether you are looking for yield from your products or ways to be more efficient. Historically, all businesses including agriculture have focused on factors such as limited resources, increasing yields, and packaging to increase productivity results.
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Farm Technology Used in Other Industries
Moving food from the field to the market has always been a challenge. Products are perishable, shipping is hazardous, and proper storage is essential for reaching the customer and making the sale. These issues grow exponentially as the loads increase to large volume, bulk sizes. The advances in farm technology that make this possible today are now available for other industries. Here is where the innovations from farm tech can work for other industries.
Bulk Packaging and Shipping:
Many of the packaging options used today for food and agriculture translate easily to other industries where the needs are similar. Such as protective, strong anti-rip, moisture preventive, easy to use bags. Bulk bags (FIBCS), also known as totes, jumbo sacks, and super sacks, are used across the industrial spectrum for food grade as well as industrial products. Bulk bags are available in many configurations and are often customizable to suit your needs.
Bulk Bag Options include:
- Custom Printing and Fabrics
- Anti-Static
- Remote Discharge
- Food Grade
- Pharma Grade
- And many more
BOPP bags have the properties of being long-lasting, and printable making them perfect retail solutions for everything from pet food to concrete and plaster mixes. You will see them everywhere once you see what they can do. Racks of pet food are full of these bags. These bags are manufactured to be waterproof so they work for materials that you want to keep dry.
BOPP Bags Are Used for:
- Animal Feed
- Fertilizers
- Industrial Mixes
- Dirt and Soils
- Sands
- Seeds
- Powders
- Water and Flood Barriers (UV resistance model)
Labeling Made Easy
Labeling is key to efficiency and productivity. None of the productivity in farming or other industries would be measurable without proper labeling. All the tracking, government agency requirements, record keeping, inventory control, and best if used by dates, etc.. hinge on proper labeling. And this becomes a bigger challenge as businesses expand. Printers by nature are typically parked close to where they are used most. And when labeling is the focus these printers are specialized with their own stock and network connections.
What if you could bring the printer to your product for labeling, instead of the reverse? What of you could have the ability to print directly on your package or product without a label or a wired connection? Handheld printers have been in use for some time and continue to improve. Take for example the EBS Handjet.
The EBS Handjet is portable, wireless, paperless, gripped like a power tool, and prints onto a large variety of surfaces. Printing barcodes, dates, lot numbers, serial numbers, etc on your product or package with this compact tool makes labeling easy. It is handheld and portable for use in warehouses, production, assembly, and everywhere it is efficient for your business. Multiple ink colors are available for your coding and appearance needs as well. A user-friendly touch panel is an interface that allows you to script your labels as you need. With this tool your businesss productivity increases by:
- Saving Time
- Saving Money
- Saving Downtime or Maintenance
- Tighter Inventory
- Faster Shipping
- Data Accuracy
Call Us Today
These are just a few of the products Western Packaging offers for your business needs. We are here to help you with all of your product packaging and storage needs, no matter what business you are in. Give our friendly professionals a call today.
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