5 Examples of Digital Signage Displays For Better Internal ...

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FESPA.com takes a look at some of the best digital signage applications from the last year.

Digital signage has witnessed significant growth recently, with brands and marketers worldwide increasingly utilizing this technology to enhance their advertising efforts. Although traditional print media continues to play a crucial role in marketing strategies, digital signage offers an interactive platform that allows marketers to engage more deeply with their audience. With this in mind, here are some of the most innovative digital signage applications from the past year.

Smashing Guinness World Records

Image courtesy of Ocean Outdoor

Designer: Ocean Outdoor / Department of Culture and Tourism - Abu Dhabi
Description: Digital signage technology specialist Ocean Outdoor partnered with the Department of Culture and Tourism - Abu Dhabi to establish a new Guinness World Record. They earned the title of the 'Largest Augmented Reality (AR) Screen,' measuring 548.47 square meters at the Piccadilly Lights location in London.

Making a splash at Fremont Street

Image courtesy of Watchfire Signs

Designer: Watchfire Signs
Description: Last year, Watchfire Signs undertook a major renovation project at the renowned Fremont Street in Las Vegas, Nevada. Valued at $30 million, the project involved the creation and installation of 130,000 square feet of digital signage, featuring a canopy constructed from over 67,000 modules containing 49 million LEDs.

Daktronics scores digital record

Image courtesy of Daktronics

Designer: Daktronics
Description: Daktronics partnered with NFL team the Miami Dolphins to design and install the longest continuous LED ribbon display in professional sports. Measuring 2,105 feet long, it was installed at Hard Rock Stadium in Miami Gardens, Florida, USA.

Pre-match shopping spree?

Image courtesy of Cleveland Cavaliers

Designer: StockX / Cleveland Cavaliers
Description: The NBA's Cleveland Cavaliers collaborated with StockX to install a large digital screen in their dressing room, allowing players and staff to browse online shops. The 55-inch iPhone Padzilla provided access to the StockX app for purchasing footwear, streetwear, watches, and handbags.

Smile for the sign!

Image courtesy of JCDecaux

Designer: JCDecaux / Yoplait
Description: Interactive digital signage is becoming an increasingly popular component of modern marketing strategies. In Australia, JCDecaux and Yoplait launched a campaign where passersby who smiled at the Yoplait promotion would receive a coupon for a free smoothie.

Caesars a safe bet with art installation

Image courtesy of Caesars Entertainment

Designer: Refik Anadol
Description: Caesars Entertainment unveiled the world's largest digital art installation at their Las Vegas location. Created by artist Refik Anadol, the exhibits are displayed on digital canvases throughout the casino, including prime entrances and 3D LED sculptures. The installation is responsive, changing as guests enter the spaces.

The force is strong with this one

Image courtesy of Panasonic

Designer: Walt Disney Imagineering / Panasonic
Description: Panasonic System Solutions collaborated with Walt Disney Imagineering to develop a digital screen for a new Stars Wars attraction at Walt Disney World Resorts in Florida and Disneyland Resort in California. Disney claims that this new attraction is the largest and most technologically advanced project in their history.

Touring Japan with interactive signage

Image courtesy of Toppan Printing

Designer: Toppan Printing
Description: Toppan Printing developed a unique digital sign for use at tourist destinations across Japan, enabling consumers to learn more about specific locations via interactive digital touchscreens.

Saints go marching in

Image courtesy of KSS

Designer: KSS
Description: English Premier League club Southampton integrated digital signage to refurbish their home dressing room, partnering with KSS for a large digital screen the team’s manager can utilize before, during, and after matches.

Daktronics sets sports first at TD Garden

Image courtesy of Daktronics

Designer: Daktronics
Description: In 2019, Boston's TD Garden made history by becoming the first sports venue to install 2.5mm centre-hung video screens from Daktronics. Each display boasts 4.5 million pixels, measuring 13 feet high by 23 feet wide.

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Lady Liberty stands tall

Image courtesy of Diversified

Designer: Diversified
Description: AV integrator firm Diversified assisted with the $100 million beautification project for New York's Statue of Liberty, which included installing multiple digital screens, the largest of which measures 18 feet tall and 40 feet wide.

Celebrating the world's most iconic women

Image courtesy of Clear Channel Outdoor Americas

Designer: Clear Channel Outdoor Americas
Description: Clear Channel Outdoor Americas leveraged its digital signage network in the U.S. to honor International Women's Day, featuring tributes to three iconic women: Nobel Prize winner Malala Yousafzai, tennis legend Serena Williams, and political activist Gloria Steinem.

Spreading festive cheer with Coca-Cola

Image courtesy of Ocean Outdoor

Designer: Ocean Outdoor / Coca-Cola
Description: Ocean Outdoor led an engaging festive project with Coca-Cola, projecting Christmas carols for an hour at the Piccadilly Lights site, encouraging passersby to join in the singing. The event was mirrored on the screen, allowing participants to see themselves and share their experiences on social media.

Lighting up Times Square

Image courtesy of The Laughing Cow

Designer: The Laughing Cow
Description: To celebrate the launch of its redesigned cheese wedges, The Laughing Cow included digital exposure in Times Square, lighting up screens with its iconic logo at the famous New York landmark.

Airport goes all digital with Clear Channel

Image courtesy of Clear Channel Airports

Designer: Clear Channel Airports
Description: Norman Y. Mineta San Jose International Airport made history by becoming the first airport in the United States to implement an all-digital advertising network. Supported by Clear Channel Airports, this comprehensive network features a variety of signage, including cube signs in the baggage reclaim area.

Gotta catch 'em all!

Image courtesy of JCDecaux

Designer: JCDecaux / Warner Bros.
Description: Film giant Warner Bros. collaborated with JCDecaux to promote the movie 'Detective Pikachu,' featuring the iconic character's face on the main digital screen, with the exterior decorated to resemble the rest of Pikachu, including his detective hat!

Viva Las Vegas with Victory Hill Exhibitions

Image courtesy of Victory Hill Exhibitions

Designer: Victory Hill Exhibitions
Description: In Las Vegas, Victory Hill Exhibitions launched a digital sign that attracts millions of eyes on the famous Strip. The display measures 45 feet high and 175 feet long, making it the second largest digital sign on the Strip.

Rocking around the digital tree

Image courtesy of Visit Denver

Designer: ILMEX Illumination
Description: While not a traditional signage application, a digital display in Denver, Colorado, captured attention during the holiday season. The tall digital tree was illuminated nightly with a choreographed LED lighting system that synchronized to Christmas songs, standing as the tallest digital tree in North America at 39 feet tall.

Making art with digital displays

Image courtesy of SNA Displays

Designer: SNA Displays / Sensory Interactive / JR
Description: SNA Displays partnered with Sensory Interactive to create a unique installation for the San Francisco Museum of Modern Art, featuring the work of renowned artist JR. The piece showcases the city’s diverse population across a 107-foot-long digital canvas.

Touch-screen shopping with microPharmacy

Image courtesy of microPharmacy Corp.

Designer: microPharmacy Corp.
Description: The microPharmacy Corp. developed an innovative touch-screen interface that allows consumers to purchase products. Billed as the first connected promotional and interactive display, the microPharmacy Touch integrates in-office product dispensing with online retailing, educational videos, and personalized patient engagement for plastic surgery and dermatology practices.

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FESPA